I picked the McDonalds Logo because anyone around the world would know what this M stands for. People are so used to seeing this logo, therefore the name doesn't even need to be shown. The logo is simple and doesn't cause confusion to the human eye.
The Starbucks Coffee logo is very abstract with the mermaid in the middle, but it is also a very popular one. Starbucks Coffee is one of the most famous coffee places around the world. The mermaid on this logo is an eye catcher and will always refer to Starbucks.
I choose the UPS logo because it is a known logo throughout the United States. We see trucks all over with this logo and we all know exactly what it stands for, United Parcel Service. It is simple and the contrast between brown and yellow works very well together.
The Lego logo is well known, especially by children. This logo was designed smart. The colors used allow people to look because it's bright and catchy. Not too much is going on which is good because you don't want a logo to be to chaotic.
I would say the Chipotle Mexican Grill logo is a little to much. Although this logo is well known, there are a lot of letters which can cause confusion. Keeping a logo as simple as posible is the right way to create a design.
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